The AI-based generative summaries featured by Google and other search engines remove organic traffic from technology websites and make it less attractive for content creators to write about new topics. The upshot is likely to be a decrease in the amount of new knowledge shared on public websites and a resultant lack of information for the AI LLMs to feed off.
Generative AI tools are nice to have, but the LLMs used by these tools must come from somewhere. The impact of generative AI on technology websites is very real and will have a far reaching effect if websites close due to reduced traffic and revenues. How will the LLMs used by generative AI refresh their knowledge base if websites don’t create that information for them (for free)?
Microsoft 365 tenants with eligible licenses can use Bing Chat Enterprise (BCE). It’s a great way for users to become accustomed to dealing with AI prompts and generated results. First, users can discover how well-structured prompts generate better results. Second, they can see how a lack of care in reviewing results might get them into trouble because of AI-generated errors.